With government support of nonprofits shrinking, and likely to shrink more, the emphasis on fundraising via donations will increase. Online giving is an important development in this area. NPManagement.org has an article from Sumac.com that provides some guidance on the topic.
In addition, we managers need a way to measure how well our fundraising folks are doing - something beyond the total of funds raised.
Kivi's Nonprofit Communications Blog at Nonprofit Marketing Guide.com has posted some information on this, and a helpful link was found there: The Convio Online Marketing Nonprofit Benchmark Index Study. What efforts matter most? How do we know if our people are keeping up with the state of the art? How are we doing, and why?
These are all questions that are more easily answered if we have the right metrics. I found the discussion in the Convio report quite helpful in this regard. You have to provide some basic information to get to the Convio report, but otherwise it's free. Hope you find it helpful too.